Blogs: an Internet revolution, silent and overlookedBlogging/RSS technologies represent probably the most significant change in information exchange since email and HTTP protocol were introduced.
Blogging is a shift from PULL to controllable PUSH information dissemination.
PULL is the usual way of browsing web sites, checking the favorite ones on daily, weekly or monthly basis. As most of us are overloaded and have a very limited spare time and too many information sources struggling for our attention, we end up with just a couple of information sources we check regularly leaving aside all the others.
Email news subscriptions were of some help in the past sending us updates, announcements and news headlines. But these days… forget about it! Most of us are getting to much spam to rely on email. I would not want 5 more daily emails in my mailbox on top of my daily pile I have to go through.
Here is how blogs change this picture. It is all about RSS subscription when you use RSS-feeds subscription software to subscribe for the specific updates on specific topics from specific web site. As the result instead of keeping an eye on 10 or 20 different web sites with different update frequency, I check all the news and updates in one single place. And I am the one who fully controls the subscription and can remove any web sites or topics that are not interested for me any more.
Besides this, blogging is all about interactivity and two-way communication. I am not just reading but also participating in a discussion around a certain topic of interest, or otherwise “listen” to others discussing it…No wonder that although initially used mostly for personal journals, blogs are becoming a tool used by many businesses to engage their customers into a two-way conversation as opposed to just announcing updates and news on another faceless corporate web site.
posted by Dmitri @ 11:03 AM
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