(Josh Rubin)
Just came across an interesting article on CNN.com:
http://www.cnn.com/2006/TECH/ptech/08/25/cell.phone.watches.reut/index.html
The proliferation of cell phones, with their list of extra features, has had the knock-on effect of eliminating the need to wear a wristwatch unless it is to make a fashion statement.For the watch manufacturers this suggests they should focus more on forming emotional perception of their brand and their products. It is not about functionality anymore but about who you are. If there is no great story behind your brand, there is little emotional perception of it and it will keep losing its market share.
Dowd said watchmakers were starting to exploit the accessory angle by seeking the endorsements of popular figures such as rock stars or snowboarders.
Swatch Group, the world's biggest watchmaker that has Omega and Tissot among its brands, has shifted its product mix toward luxury watches.
posted by Dmitri @ 8:49 AM
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